Title Fight is a full-service
political advertising agency.
Over the last decade, we have had the pleasure to campaign for MD Gov. Martin O’Malley, NH Sen. Maggie Hassan, NJ Rep. Bonnie Watson Coleman, and the 2016 Democratic Convention in Philadelphia.
Title Fight is a preferred vendor for the Democratic Congressional Campaign Committee.
Title Fight is at the forefront of creative production. We employ an audience-first approach towards building a creative, which seeks to align the visual and messaging with the interests and expectations of the audience.
With political marketing being one of the most fast-paced industries today, we understand the need to plan for success.
Having a solid brand strategy, strategic messaging plan and a media campaign are crucial for staying moves ahead in an ever-changing advertising environment.
Title Fight makes the connection between deep strategy and creativity to deliver great messaging to prospective voters who care.
Great advertising breaks
through the noise of everyday life.
It brings into focus the purposefulness of a cause; highlights solutions to our collective problems; and, it seeks to fundamentally change the thinking of the public at large.
At Title Fight, we believe that great advertising begins with planning. At its core, our process starts with audience identiﬁcation & targeting.
For political campaigns, this means identifying the audiences who can be activated. There is nothing worse than a great creative, with a great message, that is delivered to audiences who live out of district – or worse, out of state.
With audience identiﬁcation & targeting complete, we turn our efforts towards media planning & buying. We have the right tools to find and buy the best inventory available on a national scale. We employ programmatic & addressable solutions that leverage all available data relevant to the campaign.
Our programmatic & addressable capabilities include inventory on social, digital, and television exchanges.
Being programmatic allows Title Fight to buy the best inventory in real-time and at scale. Being addressable offers our clients the ability to show different ads to different households while they are watching the same television show; scrolling on the same social networks; and, reading the same news articles.
Combined, these two leverage first-party and third-party data to deliver messages relative to the individual and their families.
Like Mariano Rivera, Title Fight has a closer. Our analytics & reporting allows insights into the advertising placed. With real-time feedback and relevancy scores in hand, Title Fight is able to adjust to any creative, messaging, and placement to better serve the campaign’s central goals.
2014 — Pollie Award – Best Use of Television
2015 — Pollie Award – Best Use of Television
2016 — Pollie Award – Judge
2017 — Pollie Award – Judge
2018 — Pollie Award – Judge
2019 — Pollie Award – Best Use of Email