Title Fight Group Photo

ABOUT US

Title Fight is a majority-minority owned political advertising agency.

Over the last decade, we have had the pleasure to campaign for MD Gov. Martin O’Malley, NH Sen. Maggie Hassan, NJ Rep. Bonnie Watson Coleman, and J.D. Scholten’s campaign to replace Rep. Steve King.

Title Fight is a preferred vendor for the Democratic Congressional Campaign Committee.

Title Fight believes that all people have a place in the social, economic, and political life of our country. We have a demonstrated commitment to diversity, equity, and inclusion – both in our partners and in our staff.

We believe that nothing gets built in isolation. We are at our best when we partner with key staff, interested parties, and external allies to ensure successful campaigns.


Title Fight makes the connection between deep strategy and creativity to deliver great messaging to prospective voters who care.

Vince Collis,
Partner

Lou McDonald,
Partner

Chris Velastegui,
Partner

OUR PROCESS

Great advertising breaks
through the noise of everyday life.

It brings into focus the purposefulness of a cause; highlights solutions to our collective problems; and, it seeks to fundamentally change the thinking of the public at large.

At Title Fight, we believe that great advertising begins with planning. At its core, our process starts with audience identification & targeting.

For political campaigns, this means identifying the audiences who can be activated. There is nothing worse than a great creative, with a great message, that is delivered to audiences who live out of district – or worse, out of state.

With audience identification & targeting complete, we turn our efforts towards media planning & buying. We have the right tools to find and buy the best inventory available on a national scale. We employ programmatic & addressable solutions that leverage all available data relevant to the campaign.

Our programmatic & addressable capabilities include inventory on social, digital, and television exchanges.

Being programmatic allows Title Fight to buy the best inventory in real-time and at scale. Being addressable offers our clients the ability to show different ads to different households while they are watching the same television show; scrolling on the same social networks; and, reading the same news articles.

Combined, these two leverage first-party and third-party data to deliver messages relative to the individual and their families. 

Like Mariano Rivera, Title Fight has a closer. Our analytics & reporting allows insights into the advertising placed. With real-time feedback and relevancy scores in hand, Title Fight is able to adjust to any creative, messaging, and placement to better serve the campaign’s central goals.

AWARDS

2014 — Pollie Award – Best Use of Television
2015 — Pollie Award – Best Use of Television
2016 — Pollie Award – Judge
2017 — Pollie Award – Judge
2018 — Pollie Award – Judge
2019 — Pollie Award – Best Use of Email

READY TO CONNECT?

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